So why am I writing my weekly blog post on December 29? For one thing, I should be out jogging off the extra five pounds I put on during the holiday. But for another thing, who in the world is going to sit down and read this post? It is December 29!
This is the bane of the info age, isn’t it? People are pumping out info from all the programs they use and then using their increasingly high-tech analytics to see if anyone is listening. The whole info machine is designed for people who want to participate. But does anyone want to participate?
I am not so sure people have the participation time or interest necessary for all the participatory things being pumped out. If I am any indication, a lot of us are not that interested in being wired up and analyzed all day. (That would make me “apathetic” on the analyst’s chart, I think). I think a lot of us are already on to the game and resist most of what is trying to get us to stop resisting and participate!
Pretty soon, I suppose we will all be required to participate just to get paid. And I don’t mean just do a job and get paid, I mean serve the ends of the product like you LOVE it. For instance, the newest business technique is to get all the corporation’s employees to be boosters online so advertising is organic and culture-creating. For instance, a consultant says: “a highly engaged workforce is also your most potent marketing tool to help build, promote, and evangelize your brand.” Tweet the product, pin it, post it, Instagram it. Capitalism meets social media. You”ll wake up in the morning and type up some cute thing your boss at Halliburton said so people will see the human side of Deepwater Horizon.
When a lot of us get wind of all that requirement our response already is, “Whoever, meet my blank screen. I’m out.” One of my friends says that the major psychological trait of the present generation (unlike the narcissism of the Boomers) is avoidance. Is the main communication skill required these days managing to avoid all that communication?
I am especially interested in this because I am a communicator (I am typing this on Dec. 29, after all), and we, as Circle of Hope, have come up with a very participatory kind of church and a map for 2015 that requires a lot of participation which will mean a lot of communicating. Did we just get organized for a generation that is not interested in listening for more than 140 characters? — or, even more, who don’t listen at all, just consume images?
I think we might be that weird.
The corporations are actually going to try to steal our word “evangelism” and apply it to consumer offerings, as if what they produce will save people. So that’s one thing. But the other thing is that everyone with a smartphone (almost 60% of the population) already has skills in blocking out unwanted material, which is most of what’s coming at them. Yet here we are asking inundated people to believe we are not just branding Jesus and believe they should participate in his mission like the valued people they are.
How do you think that is going to work out?